July – August 2010
At the latest Forums, Experian discussed ways in which other sectors have used Mosaic profiling to their benefit – so that we in the arts and cultural sector can benefit from their knowledge.
In addition, the Source project team presented the Scottish arts attendance benchmark to date, so practitioners can gain valuable insight and intelligence about arts attenders both nationally and regionally.
The forums are open to anyone operating in the arts and cultural sector in Scotland, not just those involved in the Source project.
Download the tools and resources from the forums here:
Mosaic Visualisation Tool
An interactive guide which enables a higher level of detail from your Mosaic profiles.
Sense Scotland Case Study
An example of how geodemographic profiling enabled charity Sense Scotland to improve donor response.
Source Forum Presentation July2010
